Estrella Jalisco introduces a twist on the classic Michelada. The new Tropical Chamoy Michelada is a traditional lager featuring a 3.5% ABV and a flavorful blend of clamato, chamoy and pineapple. Fun fact: it’s the first ready-to-drink beverage in the U.S. to use chamoy.
Chamoy is a distinctly Mexican flavor that is widely loved, but hard to describe, Estrella Jalisco says, adding the term doesn’t even have an official definition, so Estrella Jalisco is inviting fans to sign it’s change.org petition asking Merriam-Webster to add chamoy to the dictionary.
The brand is also enlisting help from Mexican singer, songwriter and longtime chamoy enthusiast Sofia Reyes to rally fans 21+ to share their best definition of chamoy by April 15 for a chance to win Estrella Jalisco swag and a year supply of Tropical Chamoy Micheladas.