Tag Archives: Diageo

Bulleit Launches Frontier Fund to Aid Bartenders

Posted on August 24, 2020 by Joel Whitaker

The Diageo brand said it committed $250,000 to the Bulleit Frontier Fund to support the North American hospitality industry.  Donations will include organizations such as The USBG National Charity Foundation, Another Round, Another Rally and Southern Smoke Foundation. As part of the launch, Bulleit … Continue reading →

Posted in Advertising, Corporate Social Responsibility, COVID-19 | Tagged , | Comments Off on Bulleit Launches Frontier Fund to Aid Bartenders

Diageo to Acquire Aviation Gin, Davos Brands for $610 Million

Posted on August 17, 2020 by Joel Whitaker

Diageo said it will pay $610 million over 10 years to acquire Davos Brands, the owner of the Aviation American Gin brand and Davos’s other brands, Astral Tequila, Sombra Mezcal and TYKU Sake. Co-owner Ryan Reynolds, who has exercised creative … Continue reading →

Posted in Acquisitions | Tagged , , , | Comments Off on Diageo to Acquire Aviation Gin, Davos Brands for $610 Million

Covid-19 Slashes Diageo Sales 8.7% Globally, Profit Plunges 55% in Year

Posted on August 4, 2020 by Joel Whitaker

Thanks to strong performance in the first half, North American sales rose 2%, with strong growth in U.S. Spirits, Diageo Beer Co. USA and Canada, although volume slipped 2%, as a result of Covid-19. Tequila net sales in North America … Continue reading →

Posted in Earnings Report | Tagged | Comments Off on Covid-19 Slashes Diageo Sales 8.7% Globally, Profit Plunges 55% in Year

Johnnie Walker Marks 200th Anniversary with 4 Special Releases

Posted on July 28, 2020 by Joel Whitaker

Johnnie Walker (Diageo) announced four 200th anniversary releases – a new bottle design and three newly crafted whiskies.   They will be available beginning in October. Diageo Global Scotch Director, John Williams, said: “We wanted to mark our 200-year journey with the … Continue reading →

Posted in Spirits | Tagged , | Comments Off on Johnnie Walker Marks 200th Anniversary with 4 Special Releases

Diageo Creates World’s 1st 100% Paper

Posted on July 13, 2020 by Joel Whitaker

The bottles have the potential of having just 10% the carbon footprint of glass bottles and just 70% the footprint of PET.  Unlike prior bottles used by, among others, Truett-Hurst a few years ago, the Diageo bottle does not contain … Continue reading →

Posted in Environmental, Packaging, Recycling | Tagged , , , | Comments Off on Diageo Creates World’s 1st 100% Paper

Seagram’s 7 Crown to Donate Up to $1 Million to Aid Bartenders

Posted on June 30, 2020 by Joel Whitaker

Each time someone shares the brand’s #TipsFromHome posts and tags up to seven friends, Seagram’s 7 Crown and Diageo will donate $1 up to $1 million to the USBG Bartender Emergency Assistance Program. Through the #TipsFromHome program, the brand is … Continue reading →

Posted in COVID-19, Spirits | Tagged , | Comments Off on Seagram’s 7 Crown to Donate Up to $1 Million to Aid Bartenders