Tag Archives: Coors Light

Coors Light To Offer $10,000 Grants To Latino Nonprofits

Posted on August 25, 2021 by Joel Whitaker

For the 15th consecutive year, the Coors Light Líderes program will help five Latino change makers empower their communities by awarding $10,000 grants for their nonprofit organization. Winners selected as “Líderes” will also receive access to the Change Makers Alumni … Continue reading →

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Coors Light, Miller Light Turn Promo Plans to Football

Posted on August 18, 2021 by Joel Whitaker

For the last four weeks ending Aug. 8, Coors Light and Miller Lite have cumulatively picked up a 0.2 volume share of the premium lights segment, according to IRI multi-outlet and convenience store data. That’s mostly from chief competitor Bud … Continue reading →

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Coors Light Releases 10-Pound Weighted Hoodie for Raptors Fans

Posted on April 26, 2021 by Joel Whitaker

Using the same technology as a weighted blanket, which is popularly known for its calming properties, the 10-lb Coors Light Raptors Weighted Hoodie should be worn during games “so fans can chill through buzzer-beating, couch-coaching, high-pressure moments with ease,” the … Continue reading →

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Quarantine Clutter Worth Its Weight in Free Coors Light

Posted on March 17, 2021 by Joel Whitaker

What a clever promotion:  As there’s increased hope for a return to almost normal from the lockdowns of Covid, in two cities Coors Light is offering free cases of beer equal to the weight of “stuff” that people want to … Continue reading →

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8 Brands Top Bev/Al Brand Loyalty List

Posted on January 27, 2021 by Joel Whitaker

The 25th annual ranking of consumer brand loyalty found bev/al brands faced two loyalty challenges in the 2020 marketplace, Robert Passikoff, president of Brand Keys, which conducts the survey said.  The first was emotional engagement and the second was how … Continue reading →

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Coors Light Supports Tom Flores for NFL Hall

Posted on January 6, 2021 by Joel Whitaker

Coors Light unveiled a new campaign that advocates for Tom Flores’ rightful place among other football greats as a member of the NFL Hall of Fame. Flores’is the first Latino player to serve as both starting quarterback and head coach.  … Continue reading →

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