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Tag Archives: Bonterra
Bonterra New Ads Highlight Climate-Friendly Practices
Bonterra‘s digitally focused “Tastes Like Saving the Planet” campaign is a departure from traditional mass-media wine promotion, appealing directly to consumers looking to change the world through their purchases. “Research indicates that consumers are more receptive when branded communications about sustainability- … Continue reading
Posted in Advertising, Wine
Tagged Bonterra, Rodrigo Maturana
Comments Off on Bonterra New Ads Highlight Climate-Friendly Practices
Bonterra Study Highlights Benefits of Organic Farming
Bonterra Organic Vineyards released a study that analyzed all of Bonterra’s 1,000 acres of Mendocino County, Calif., vineyards. The results: Bonterra’s vineyards farmed with Biodynamic and organic farming methods correlate with 12.8% and 9.4% greater SOC levels, respectively, than those … Continue reading
Posted in Wine
Tagged Bonterra, Bonterra Organic Vineyards, organic, soil carbon
Comments Off on Bonterra Study Highlights Benefits of Organic Farming