Tag Archives: Bacardi

Bacardi Promotes Underrepresented Artists

With a new song being released evey second of every day during the summer, it’s hard for up-and-coming music artists to break through.  So, Bacardi is back with the “Music Liberates Music” program intended to champion underrpresented voices in the … Continue reading

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Bacardi Sues American Airline for ‘Losing or Stealing’ 400 Cases of French Cognac

According to the lawsuit, Bacardi gave American Airlines 24 pallets containing 1,680 cases, to deliver to Los Angeles International Airport last year, but six cases never arrived and were either lost or stolen, Bacardi alleged.  The lawsuit was originally reported … Continue reading

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Bombay Sapphire Debuts a Murcian Citrus-Based Gin

Bacardi Ltd.-owned Bombay Sapphire, the world’s No. 1 premium gin by value and volume, unveiled Bombay Sapphire Premier Cru Mercian Lemon, a new super premium expression created to celebrate the region of Murcia in Spain and the stunning citrus that it … Continue reading

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Bacardi Premieres Two New Spiced Rum Campaigns

Following the successful launch of Bacardi Spiced Rum a year ago, Bacardi Spiced debuts two new campaigns. Bacardi Spiced will embark upon a cheeky new social campaign, Captains Choose Bacardi Spiced, by enlisting the help of fan-favorite captains and crew … Continue reading

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Bacardi Rum Announces Multi-City BACARDÍ Party Tour

The nine-city U.S. tour will pop up at some of the most iconic sports bars and venues in cities like Madison, State College, Bloomington, Tempe.  Bacardi rum has enlisted dance music duo, Loud Luxury, as the headlining performer to turn up these towns. The Juno … Continue reading

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Bacardi Rum Launches Limited-Edition Five-Year Cask Finish Series

Bacardi Reserva Ocho Sherry Cask Finish is the company’s first innovation forr the premium range and marks the start of a five-year collection, which will see Bacardi unveil a new cask finish offering annually through 2025, with the cask finish … Continue reading

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