Following the successful launch of Bacardi Spiced Rum a year ago, Bacardi Spiced debuts two new campaigns. Bacardi Spiced will embark upon a cheeky new social campaign, Captains Choose Bacardi Spiced, by enlisting the help of fan-favorite captains and crew members from a well-known reality TV yachting show.
Bacardi will also unveil a new digital ad spot called “Domino”, which visualizes how Bacardi Spiced can inspire a domino effect at a party, enticing partygoers to do what moves them.
“Following the launch of Bacardi Spiced last year and knowing there is an immense opportunity for Bacardi in the spiced rum category, we wanted to continue the momentum by reinvigorating our efforts and debuting two new consumer-facing campaigns. We know that our target wants to enjoy the taste of a rum while still feeling like they are drinking a quality spirit, so as the world’s most-awarded rum brand for quality, taste and innovation, we feel Bacardi Spiced is well-positioned to establish itself as a category leader,” said Lisa Pfenning, vp-North America. “We hope these new campaigns spark joy and inspire people to pick up a bottle of Bacardi Spiced to share with their friends this upcoming season and beyond.”