Tag Archives: advertising

6 of 10 Cut Back on Drinking During Pandemic

Posted on May 26, 2021 by Joel Whitaker

So much for the theory that when times get tough, people drink more. That surprising statistic comes from Josh Gillon, ceo, What If Media Group, which surveyed about 50,000 people.  Those between 20-29 get back even more: 62.9% say they … Continue reading →

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TTB Extends Comment Period for Alcohol Beverage Labeling and Advertising Regulations Modernization Proposed Rule

Posted on March 19, 2019 by Joel Whitaker

Alcohol & Tobacco Tax & Trade Bureau (TTB) is extending to June 26 the comment period for the notice of proposed rulemaking published Nov. 26, 2018, entitled, “Modernization of the Labeling and Advertising Regulations for Wine, Distilled Spirits, and Malt … Continue reading →

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Jim Beam Ads Focus on Product

Posted on January 11, 2016 by Joel Whitaker

We liked this Jim Beam Bourbon spot, which debuted yesterday, for its technology whizyness. But we think there’s a deeper point: First, it talks about the product. Second, the technology is pretty cool, but it focuses on the product — … Continue reading →

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