The number-one imported vodka in the United States*, today announced the launch of Svedka Rosé.
Svedka Rosé will be available nationwide beginning February 2019 (varies by market), in 50ML (SRP $1.99), 375ML (SRP $6.99), 750ML (SRP $12.99), 1L (SRP $16.99) and 1.75L (SRP $21.99).
“Svedka is synonymous with breaking the mold in the vodka category and spearheading bold flavors that spark trends,” said Carl Evans, Svedka Vodka’s Vice President of Brand Marketing. “Approaching the spring and summer months, we’re excited to launch Svedka Rosé, which aims to give both vodka and rosé fans a fresh take on their favorite drink. Its daring personality will come to life through an integrated national marketing effort that complements the brand’s ‘Bring Your Own Spirit’ platform, that debuted nationally in December 2018.”
Svedka Rosé’s advertising creative features cheeky and irreverent taglines such as, “Vodka with a Wine Fetish,” and “Not Wine, Not Sorry.” These ads will start to appear as early as January 2019 in Print and Digital platforms, including Online and Social Media advertising.