The collection, developed in collaboration with John Geiger, the designer, features artwork by Mexican street artist, Senkoe.
“For the past five years, PATRÓN has released a limited-edition Mexican Heritage Tin that visually shares the history, traditions and culture of Mexico through spirited designs created by local Mexican artists,” says Chloe Lloyd-Jones, vp-Patron Tequila in North America.
“With this year’s theme highlighting Mexican street art, we collaborated with fashion designer, John Geiger, to showcase the parallels between SENKOE’s street art and streetwear,” she says, adding:
“We are one of the few brands that still makes tequila the hard way – by hand with meticulous precision and care. We are extremely proud to be made in Mexico at Hacienda Patron in Atotonilco el Alto. The Mexican Heritage Tin allows us to pay homage to our home and our Mexican roots while celebrating the craft and attention to detail it takes to develop our tequilas – we’re thrilled to be collaborating with two extremely talented creators that share the same level of commitment and passion for their craft.”
The limited-edition Patron Mexican Heritage Tin, which includes a 750mL bottle of Patron Silver, features a vibrant design created by Senkoe that tells a story of fundamental Mexican culture.
The tin depicts the tree of life intertwined with imagery of the creation of the universe. The tree’s trunk doubles as the magüey’s flower with a totem near the top formed of the bee and hummingbirds, essential creatures in magüey fertilization.