The new series, “In the Moment,” explores the pivotal moments that set the biggest names in sports on the path to success, in order to empower athletes everywhere.
It is airing on Uninterrupted, the Sports Emmy award-winning athlete-empowerment part of a media conglomerate built by NBA superstar LeBron James and his longtime business partner Maverick Carter.
“In the Moment” is being hosted by Cari Champion, the broadcast journalist and television personality. It will debut Wednesday, July 21, with guest Christen Press, the all-star soccer player and former member of USA Women’s National Soccer Team. Additional guests will include All-Pro wide-receiver De’Andre Hopkins and NBA legend Chris Bosh.
With each episode, the series emphasizes that, no matter how small, these personal breakthroughs are crucial to the development of the game, and therefore are as worthy of celebration as any medal or championship.
Shot on location at a poolside villa in Los Angeles, host Cari Champion and her guest will be seated beside a customized Grey Goose case that features three hidden items – each of which represent a special moment in the guest’s career.
The duo will reveal each item one-by-one, discussing its significance as they sip their favorite cocktails, such as the Grey Goose Smooth Sailing, from a specialty bar cart.
“Grey Goose is really excited to partner with Uninterrupted to empower these iconic athletes to tell the stories that have truly helped define who they are as individuals, and bring to light the issues that are important to them,” said Aleco Azqueta, Vice President North America Marketing of Grey Goose vodka.
“Our hope is the personal stories shared throughout In The Moment will encourage audiences to foster a deeper connection with these icons and gain a deeper understanding of not just their game, but also their passions outside of sports.”
To further support the partnership, Grey Goose is making a charitable donation on behalf of each guest, with each organization selected by the athlete. Christen Press selected Partners In Health, which aims to provide healthcare services to those without access. De’Andre Hopkins selected Smooth, a non-profit that serves women affected by domestic violence. Finally, Chris Bosh selected Team Tomorrow Inc, a foundation he created to support community-based organizations that promote uplifting families.