Stoli Crushed, an expression of Stoli vodka with real fruit juice, will begin its national rollout at retailers in May 2017, just in time for summer.
“The real fruit juice category is on the verge of explosive growth as consumers today are craving easy-to-mix spirits and real flavors,” said Patrick Piana, President/CEO, Stoli Group USA. “With Stoli Crushed, we are looking to elevate the category and to widen our spectrum of Stoli consumers. We are tremendously proud of the high-quality Pineapple and Ruby Red Grapefruit flavors we developed and are marking this as our biggest innovation to date.”
Stoli Crushed is distilled and blended at the brand’s Riga, Latvia, distillery along with Stoli’s entire range of vodkas. Made from naturally gluten-free ingredients – including corn and buckwheat – and blended with real fruit juice, Stoli Crushed expands on Stoli Gluten Free, which was successfully introduced in April 2016. Retail: $16.99.