Sterling Vineyards is introducing three wines in resealable, recyclable aluminum bottles featuring a brushed texture in a tall, narrow, 375ml size accented by a color cap keyed to the varietal and echoed by a color bar at the bottom of the bottle.
Chardonnay, Cabernet Sauvignon and Rosé from the Sterling California Vintners Collection are the initial offerings, which consumers have noted to be “sleek, modern and unique” according to Rob Knott, Brand Director for Sterling. The wines are line-priced at $7.99.
The Sterling Aluminum bottles are expected to prove popular at sporting and concert events, grab and go convenience occasions in the retailer cold box, and with consumers looking for an alternative size option, Sterling said.
The 375ml category is growing in double digits, with a 52 week increase of 54% in dollar sales and 35% in volume, according to IRI.