The Riboli Family Wines label has pulled a clever marketing stunt with a custom 7 foot tall glass holding the equivalent of 170 bottles of Stella Rosa Prosecco. The special bubbly was enjoyed by 400 fans who won a giveaway to attend a concert by multi-platinum and global pop sensation Ava Max at the iHeartRadio Theatre in Los Angeles.
Stella Rosa’s Vice President of Marketing, Andrea Cromaz, presented a $25,000 check to Volunteers of America (VOA) COO, June Koegel, at the event. A non-profit organization, VOA trains and supports frontline health workers – including case managers, teachers, nurses, and social workers—who step forward to help reduce health disparities in underserved communities. Over the next year, the Stella Rosa’s donation will allow VOA to train 50 additional community health workers, many of them women, in five states.
“Stella Rosa wines are all about sharing and supporting each other and our family makes giving back to the community a priority. We’re proud to partner with iHeart Radio and Volunteers of America to support our most vulnerable community members,” said Steve Riboli, third generation family member and executive of Riboli Family Wines.