Anheuser-Busch is positioning Stella Artois Cidre as perfect for outdoor dining during the warmer months; it’s calling them Cidre Season.
“Stella Artois Cidre’s unique and refreshing flavor profile sets it apart from other ciders and makes it ideal for the warmer months,” says Harry Lewis, vice president, Stella Artois. “We know from our research that once people experience Stella Artois Cidre, they are overwhelmingly inclined to choose it again.
“That’s why we’re thrilled to give Nantucket Wine & Food Festival attendees their first opportunity to experience the brand, inspiring them to choose Stella Artois Cidre throughout the spring and summer.” Among those opportunities at the festival, May 17-21:
- Stella Artois Cidre activations at the Welcome Reception, VIP Harbor Gala and all three Grand Tastings sessions, hosted alfresco at the iconic White Elephant Hotel.
- A Stella Artois footprint at the Culinary Marketplace and Harbor Breakfasts, where food lovers can enjoy some of the most engaging and interactive events at the festival and gather picnic-perfect summer entertaining inspiration from cooking demonstrations, tastings, and more.
- Stella Artois’ exclusive beer and cider sponsorship of the Sunday Jazz Brunch, where local and national chefs will celebrate the final day of the festival with an extensive menu inspired by Stella Artois Cidre.
Stella Artois Cidre is up more than 50% in volume sales year over year and is also the fastest growing share gainer in the category, according to IRI data.