As part of the sponsorship, announced today by the Detroit Red Wings, Anheuser-Busch will be the naming rights partner for three areas of the venue–the stylish “Budweiser Biergarten,” the main concourse “Goose Island Pub” and the celebratory “Bud Light Upper Concourse Bar” inside the arena. Bud Light will also be the official domestic beer of the Detroit Red Wings.
The Budweiser Biergarten will be outside the northwest entrance to Little Caesars Arena. This gathering space will be accessible for ticketed events. It will also serve as a premier private event venue. In addition to the spacious patio and lawn area, the Budweiser Biergarten will feature a beautiful, glass-enclosed, four-season pavilion bar with a retractable roof to accommodate various functions and all types of weather.
Just inside the main level concourse, adjacent to the Budweiser Biergarten, is the Goose Island Pub– a hop lover’s dream. The pub will feature a wide range of beverages and a cool gathering area to meet friends before the game.