Spiked Seltzer Taps into Angst Over Subway Closure

Superstorm Sandy caused major damage in 2012 to the New York City subways, commuter rail lines and vehicular tunnels.  Perhaps no part of the subway system was hit as hard as the Canarsie Tunnel, which allows the L train to run between Manhattan and Brooklyn.

Superstorm Sandy flooded the 92-year-old tubes of the Canarsie Tunnel with seven million gallons of salt water, damaging vital infrastructure and systems in the 7,110-foot-long tunnel.

The most devastating damage occurred in the duct banks, concrete structures that provide a protected pathway for the miles of cables and circuits necessary for the communication, power, and safety of the trains. The salt water also caused damage to the tube structure, signal and other electrical equipment, and accelerated the deterioration of track and track ties.

So the subway system will close the L line between Manhattan and Brooklyn for 15 months beginning in April so it can rebuild the Canarsie Tunnel.

Spiked Seltzer is jumping the gun on reconstruction, offering bicycles to Brooklyn residents during commuting hours Tuesday-Thursday of this week.  It will also provide a complimentary moving box for those with a special Drizly code.

“There’s no question that the impending shutdown has stirred anxiety in the borough,” said Chelsea Phillips, Vice President of Beyond Beer Brands at Anheuser-Busch. “As the Tri-State Area’s hard seltzer brand, we want to help ease locals’ L Train woes by giving them the initial tools they’ll need to stay or go.”

Related:  The Wall Street Journal takes a look at how drink makers are creating  new products, like alcoholic kombucha, seeking sales growth but causing confusion among consumers and grocers.  Read it here.

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