Sparkling Ice Spiked will be available at retailers in 20 states across America, adding an additional 10 states to its distribution list in April. The brand plans to have full national distribution in all 50 states by the end of the year.
Earlier this year, the team behind Sparkling Ice Spiked launched the #ShatterYourExpectations campaign, an initiative aimed to provide consumers with the opportunity to say yes to life’s greatest adventures. Supported through in-store POS and holiday promotions, earned media outreach and mailers, influencer programming, targeted digital media and banner ads, paid social and more, the campaign focuses on making Sparkling Ice Spiked the go-to beverage for elevating life’s everyday moments while shattering expectations every step of the way.