Topo Chico Hard Seltzer will be available in four flavors including Tangy Lemon Lime, Exotic Pineapple, Strawberry Guava and Tropical Mango, and will retail in four-flavor, 12-pack Variety Pack (Slim Can), two 24oz singles, and one 16oz single can.
It will be available in nine states — Arizona, California, Colorado, Georgia, Florida, New Mexico, Oklahoma, Oregon, Texas —, and six metro areas including Boston, Chicago, New York City, Northern New Jersey, Seattle / Vancouver, Washington, and Washington D.C.
Launch of Topo Chico® Hard Seltzer will be backed by strong paid and organic media support through a robust, social influencer plan and intercultural up-and-comers, as well as traditional earned media/PR.