Spa Girl Cocktails announces the simultaneous depletion of planned inventory for 2019 and the signing of a distribution agreement with Southern Glazer’s Wine & Spirits, initiating on the West Coast of the U.S.
The brand officially launched with a market test in California, Nevada and Arizona in early 2019 to validate product demand, distribution plans, and the streamlining of production and product support systems. The market trial assumed a sales goal of 3,000 cases for the year, but the brand resoundingly outperformed that target, doubling sales to 6,000 cases and a full sell-out is expected for 2019.
“Although small in scope, our planned 6-month trial validated that our marketing and distribution plans for a full-scale rollout will be identical, both mitigating risk to investment and insuring growth. We plan to spend 2020 doubling down on our core markets of California, Arizona and Nevada and adding limited distribution in Hawaii, Washington and Oregon. The ‘lightning-in-a-bottle’ success of Spa Girl Cocktails proves that we have hit the right mix of core product, packaging innovation, price point, and brand messaging,” stated CEO Alisa Marie Beyer.
A recent entrant in the alcoholic beverage industry, Spa Girl Cocktails has created product differentiation by providing women, a vastly underserved group, the delicious-tasting, clean, low-cal, low-sugar, vegan and gluten free vodka drinks they crave.