SouthNorte Brands said it is entering the canned cocktail category, launching three tequila-based cocktails, Paloma, Matador and Mexican Mule. They will hit shelves in the Spring.
“Ready to drink cocktails are capturing consumers’ hearts and interest, as such we expect there be explosive growth in the category. This parallels the increased consumer demand for Tequilas, Tequila-based cocktails and all things authentically Mexican,” said John Gallegos, founding partner and majority owner of SouthNorte Brands.”SouthNorte is ideally positioned to capitalize on the trends with our portfolio expansion into ultra-premium tequila-based cocktails that are inspired by the flavors of Mexico.”