Clase Azul Spirits, producers of ultra-luxury Clase Azul Tequila, Clase Azul Mezcal and La Pinta Pomegranate Liqueur, signed a five-year contract appointing Southern Glazer’s Wine & Spirits to represent it in all SGWS markets, except New York.
“We are honored to partner with SGWS in 41 states,” said Arturo Lomeli, owner of Clase Azul Spirits. “After 20 years of refining our brand, it’s a dream come true for us to join the SGWS family,” he continued. “I promised the SGWS Team two things: we’ll continue with our excellent quality and we are committed to growing the business for our future generations.”
Southern Glazer’s executive Greg Beyer will manage the portfolio that includes Clase Azul Tequila, Clase Azul Mezcal and La Pinta Pomegranate Liqueur.
“The tequila category is on fire especially at the ultra-luxury segment…we believe we have only scratched the surface of opportunity for this brand” commented Beyer. Brad Vassar, Executive VP/COO Southern Glazers added, “Clase Azul is one of the fastest growing luxury spirit brands in the business, and we are proud to be aligned with them in 41 markets”