Sonoma-Cutrer and Woodford Reserve said they made a $50,000 joint donation to No Kid Hungry, a national campaign dedicated to ending childhood hunger. The brands, both owned by Brown-Forman Corp., will provide up to 500,000 meals to those facing food insecurity in the United States.
Sonoma-Cutrer and Woodford Reserve first aligned with No Kid Hungry in July 2018, and have since donated a total of $150,000 to the campaign.
No Kid Hungry is a national campaign launched in 2010 by Share Our Strength, a nonprofit organization working to solve the problem of hunger and poverty. In addition to advocacy, research and policy initiatives, No Kid Hungry works to provide children with free breakfast, lunch, and after-school meals, as well as nutrition programs to empower families to learn to shop and cook healthier.
“We know that holiday celebrations will look different this year,” said Woodford Reserve Assistant Master Distiller Elizabeth McCall. “We hope that consumers can feel confident in their purchase of Woodford Reserve and Sonoma-Cutrer, knowing that both brands are giving back and doing their part to provide meals for people in need.”
In the wake of the COVID-19 pandemic, No Kid Hungry developed a Free Meals Finder to help families find free meals and provided $34.5 million in emergency relief to schools and communities across the United States and its territories.