Smirnoff is a text-to-win sweepstakes, awarding 56 fans a Super Bowl Party watch kit. The Super Bowl kit will feature 21 essentials all football fans need starting with Smirnoff 21.
Former Super Bowl Champion, Vernon Davis will also make surprise drops with all the fixings for a winning game day to essential workers in the Los Angeles area who are not able to tune into the Super Bowl. The drops follow a survery that found 2% of football fans have to miss the Super Bowl.