Diageo introduced Smirnoff Red, White & Berry, a limited-edition specialty item that is a mix of cherry, citrus and blue raspberry. Available nationwide, Smirnoff Red, White & Berry has a recommended retail price of $12.99 for a 750mL bottle and contains 30% alcohol by volume (ABV).
“From Memorial Day to Independence Day and beyond, there are so many opportunities during the summer months to celebrate American pride and inclusivity,” said Jay Sethi, VP-Marketing, Smirnoff. “With the release of Smirnoff Red, White & Berry, we hope to bring people from all cultures and traditions together, because good times are made better when everyone is invited.”