Smart Beer’s Organic IPA joins the brand’s Organic Golden Ale.
Smart Beer founder Gabriel Heymann, a certified yoga instructor and former touring musician, devised the brand as a means to bridge the gap between his health-conscious, active lifestyle and his social world
“We shouldn’t have to sacrifice well-being in order to celebrate life’s moments, and that’s what Smart Beer is about,” Heymann said. The brand released its first flagship brew, an Organic Golden Ale, in October and it immediately resonated with consumers looking for a craft beer made from sustainable ingredients and a brand that supports social and environmental values.