By tagging their dark, blurry, or otherwise disappointing photos of fireworks with #SKYYVodka (on Instagram, Facebook, or Twitter), consumers can directly support the National Diversity Council, an organization that works to foster a better understanding of diversity and inclusion through various initiatives that promote the many benefits of a multicultural environment in the United States.
“At SKYY, our unwavering support of diversity and inclusiveness stems from our San Francisco roots,” said Melanie Batchelor, VP-Marketing, Campari America. “This fourth of July, we’re raising a glass to the progress we’ve made as a country by supporting the National Diversity Council – and in typical SKYY fashion, having a little fun with it along the way.”