The latest phase of Skyy Vodka‘s “Proudly American” features WWE Superstar, Actor, Television Personality and Humanitarian, John Cena, narrating a lighthearted take on the nation’s traditional Pledge of Allegiance. Inherent freedoms such as ‘writing your own history’ and ‘you being you’ are overlaid against a background of a lively and inclusive America.
Pairing smart humor with cinematic style, award-winning female director J.J. Adler captures John’s entertaining and celebratory personality as he inspires all to live their own version of the American dream – whatever that may be. The spot is set to the music of Jai Wolf, a Bangladeshi-American artist whose family moved to America when he was one year old.
SKYY’s “Proudly American” campaign, which launched earlier this year, explores the values — and the evolution of those values — on which America was founded, and what they mean to today’s optimistic citizens.
The campaign juxtaposes iconic phrases from American culture, such as “Home of the Brave,” with powerful, vivid imagery featuring people who shine brightly in the face of adversity, celebrate diversity, and are proud to inspire today’s articulation of being American. The campaign reflects SKYY’s core beliefs which stem from the brand’s San Francisco roots – celebrating a progressive, diverse and innovative society.
“John Cena exemplifies SKYY’s Proudly American persona with his incredible spirit, work ethic, charisma, and dedication to inspiring others,” said Melanie Batchelor, VP-Marketing, Campari America. “He uses his considerable worldwide platform to encourage inclusiveness and positivity. We are honored to partner with him to carry forward the next phase of SKYY’s Proudly American storytelling.”