The full-fledged marketing blitz with a series of ads for TV, digital, social, Spotify, and out-of-home launched yesterday. Simply Spiked Lemonade is a collaborationg between Molson Coors Beverage Co. and Coca-Cola Co.
The six- and 15-second spots are rooted in a simple insight: Simply – the immensely popular non-alcohol beverage that inspired Simply Spiked Lemonade – turned 21. It’s tagline? “It’s Getting Juicy.”
“This is a perfect, serendipitous moment for us to bring a spiked product to the world as the juice brand actually celebrates its 21st birthday this summer,” says Joy Ghosh, vice president of marketing for above-premium brands and flavored malt beverages for Molson Coors. The ads will air during marquee programming, including some of TV’s most-anticipated shows.