Shorts Brewing Partners with Travel Michigan to Promote State’s Travel

Pure Michigan Autumn IPA is 100% brewed with Michigan-grown and harvested ingredients.  It’s expected to inspire travel to more than 300 breweries across the state.

To make this a 100% Pure Michigan craft beer, Short’s Brewing Co. turned to the state’s diverse agricultural industry to include brewed ingredients from three local maltsters (Great Lakes Malting Company, Valley View Farm, Empire Malting Co.), two local hop suppliers (MI Local Hops, Michigan Hop Alliance) and Craft Cultures yeast supplier in the Upper Peninsula.

“This beer was designed to celebrate the craft beer industry and suppliers in Michigan,” said Joe Short, founder of Short’s Brewing. “We are lucky to have several great hop farmers, maltsters, and yeast suppliers close to home. Pure Michigan Autumn IPA pays homage to them and their products, and our brewery staff, and what great flavors can come when we work together. We hope this beer captures what fall feels like in Michigan.”

Beginning on Oct. 6, a multi-week distribution cycle will begin across Michigan.  An interactive map, highlighting all locations where to find and purchase the beer will be available on Oct. 4, at shortsbrewing.com and michigan.org.

This entry was posted in beer and tagged . Bookmark the permalink.