The Portland, Maine, brewery says Logport Brewing Co.’s Shiphead beer infringes on Shipyard’s trademarked name. It also says because Shipyard produces beer with names such as Pumpkinhead, Melonhead and Applehead, consumers might think they are Shipyard products. Judge for yourself from images at left.
It’s seeking the usual remedies: an injunction, “lost profits” and “corrective advertising Logboat’s deceptive and misleading false advertising.”
“Logboat’s packaging uses colors that are identical to the colors that Shipyard uses for its packaging,” the lawsuit claims. “In addition, the logos are conceptually similar in that … the woman depicted on Logboat’s beer is wearing a schooner on her head that is highly similar to Shipyard’s federally registered and incontestable Schooner logo, hence ‘Shiphead.’”