Shaw Ross International Importers re-launched the Red River Portfolio of high-quality whiskeys.
The portfolio includes Red River Bourbon which is finished in pinot noir casks, Red River Single Barrel Bourbon, which is bottled at 96.8 proof, Red River Texas Rye and Red River Blended Whiskey.
Distribution of the spirits had been limited primarily to its home state of Texas and bordering states as well as several Southern states. Expansion is slated initially for the Northern and Western states where bourbon has been performing exceptionally well.
“The U.S. Bourbon category has been experiencing exceptional growth and for the past few years we have been actively looking to add a high-quality whiskey brand to the Shaw Ross Portfolio,” said Bruce Hunter, Managing Director, Shaw Ross International Importers, LLC. “While we’ve had discussions with various suppliers, with Red River we have found a quality brand that meets the discerning standards our customers demand. It is ripe for explosive growth.”