Created in the renowned D.O. Penedès region of Spain with a focus on indigenous varietals, this cava is said to display bright citrus and tropical fruit-forward notes due to low yielding vines which produce more concentrated fruit. The Segura Viudas Cava Made with Organic Grapes (SRP: $13) will be available nationwide beginning January 2021.
Steeped in rich Spanish heritage, Segura Viudas has been producing cava since the 12th century on land that is protected and biodiverse. The estate’s commitment to indigenous varietals, those of which cannot be sourced outside the region—Macabeo, Xarel-lo, and Parellada—form the identity of the portfolio.
“When the viticultural team set out to create a Cava made with organic grapes, we did so with the goal of developing an entirely new blend that pays respect to our past, while also resonating with today’s consumer,” says Miquel Salarich, Winemaker and Director of Procurement. “Our mission at Segura Viudas is to help grape growers become sustainable – 90% of the local farmers we work with implement sustainability techniques, and our goal is to get to 100%. We believe that maintaining a healthy ecosystem is the best thing to do for the land and for the next generation.”
The release of this new cava coincides with a new brand campaign titled, #RespectTheRoots. The two-pronged initiative – drawing attention to both the brand’s winemaking expertise and history, as well as the physical roots of the grape vines – intends to connect the past to the present and future.
In response to the U.S. demand and worldwide interest in organic cava and to meet impending regulations for the fall 2022 harvest, Segura Viudas will transition operations to qualify for the organic distinction for all their wines over the next two years. The Cava Made with Organic Grapes joins the flagship Segura Viudas Cava Brut, Segura Viudas Brut Rosé, and the opulent Segura Viudas Reserva Heredad.