As part of the celebration, Garth Brooks and Seagram’s 7 Crown have pledged to #JoinThePact to never drive impaired, helping to make roads safer for everyone. Together, they have committed to securing 700,000 pledges this summer, via jointhepact.com, from dive bar patrons across the country.
Brooks, who recently debuted what is already being called this summer’s anthem “Dive Bar” featuring Blake Shelton, will be popping up at hometown dives across the U.S. for impromptu concerts as part of his summer tour. Fans can tune in to their local country station for tour details and listen to the new single. And all summer long, Seagram’s 7 Crown and Brooks are asking dive bar lovers everywhere to take action at jointhepact.com, pledging to never drive impaired, then encourage others to do the same by using #JoinThePact on Facebook and Twitter.
“Dive bars are all about the people inside of them. These people are our family…the ones we can talk to about anything and the dive bar itself is a lot of times, the calm in the storm, our getaway from the daily grind,” said Brooks. “I applaud Seagram’s 7 and share the mission to help our favorite neighborhood hangouts live to see another day. That’s why I urge all my friends to #JoinThePact and pledge to never drive impaired, so together we can keep the celebration going all summer long.”
Seagram’s 7 Crown and Brooks are proud to support Join the Pact, a global mission to help make our roads safer for everyone by reducing road-related accidents as a result of driving impaired. Follow the conversation on Facebook and Twitter with #JoinThePact, and take the pledge to drink responsibly at jointhepact.com.
“The dive bar continues to be a great, come-as-you-are spot to grab a simple drink with friends. They’re approachable and welcoming, a philosophy shared by Seagram’s 7 Crown,” said Diageo Brand Director Jason Sorley. “Garth Brooks’ ‘Dive Bar’ just reinforces the love and nostalgia we all share for these beloved hangouts, so it is a privilege to join forces to not only celebrate dive bars but ensure we can all continue enjoying these places together, responsibly.”