Seagram’s 7 Crown (Diageo) is donating $25,000 to the National Trust for Historic Preservation to support the recognition of historic dive bars across the U.S.
To celebrate dive bars everywhere on National Dive Bar Day, Seagram’s 7 Crown will host a series of seven events in Dive Bars across America, beginning with a launch event in New York City. These casual get-togethers will continue on July 7th in six other markets (Chicago, Denver, Jacksonville, Little Rock, Portland and St. Louis) to ring in the new holiday in the most diverse way possible.
“Seagram’s 7 Crown and Dive Bars share a storied past and both have been an integral part of American drinking culture,” said Jason Sorley, Brand Director of Seagram’s 7 Crown. “Dive Bars have served our communities without pretense for decades and they, along with those who work there, deserve a day of celebration. We’re thrilled to support the National Trust for Historic Preservation to ensure these beloved places continue to thrive in the towns and cities across the U.S.”