Each time someone shares the brand’s #TipsFromHome posts and tags up to seven friends, Seagram’s 7 Crown and Diageo will donate $1 up to $1 million to the USBG Bartender Emergency Assistance Program. Through the #TipsFromHome program, the brand is helping hundreds of bartenders get back to work, while also pledging financial support to the USBG Bartender Emergency Assistance Fund. Seagram’s 7 Crown hopes adults of legal age can join in raising a glass and tip the local bartenders they’ve missed seeing.
“Bartenders are truly the heart and soul of our favorite dive bars and it’s important we continue to support this community. While we would normally celebrate National Dive Bar Day in July, we realize it will take more than one day to help our friends across the hospitality industry, so we’ll be supporting them all summer long with #TipsFromHome,” said Diageo Brand Director Jason Sorley. “We’re hoping this program helps our friends in the hospitality industry, while giving loyal patrons an opportunity to raise a glass and support their favorite bars across the country for years to come.”
Diageo first launched the #TipsFromHome program in April, giving people recipes to make delicious cocktails at-home, along with the ability to “tip” those in the bar and restaurant community who are in need across a selection of national and local charities.