Seagram’s 7 Crown (Diageo) toasts watering holes across the country for its second annual National Dive Bar Day celebration on July 7. This year, the American whiskey is collaborating with indie rock duo, The Kills, to re-release two songs, Blue Moon and Night Train, the band re-mastered for dive bar jukeboxes nationwide.
The re-released versions of Blue Moon and Night Train were re-mastered specifically for TouchTunes dive bar jukeboxes, honoring the laid-back and often historic hidden gems where The Kills got their start. Both songs will also be cut on a limited edition 7″ vinyl record for the very first time in the U.S. and available at events on National Dive Bar Day in these seven cities: Dallas, TX; Denver, CO; Jacksonville, FL; Nashville, TN; New York, NY; Sacramento, CA and Seattle, WA.
“Dive bars are about getting together with friends and enjoying great music over a simple, straightforward drink, like a 7 & 7,” said Diageo Brand Director Jason Sorley. “We’re honored to work with The Kills this National Dive Bar Day to celebrate our favorite dives and shine a light on what makes them so great. We hope everyone will join us in supporting their local hangout on July 7 so that dive bars everywhere can continue to thrive.”