Schlafly Partners with St. Louis Soccer Club

Schlafly Beer, the largest locally-owned craft brewery in St. Louis, releases Ale d’Or, a new can offering in partnership with Saint Louis Football Club. Schlafly is the official craft brewery of the team, and the new can comes just in time for the first Saint Louis FC game on March 9. The Ale d’Or beer will be available in 4-packs of 16-ounce cans across Schlafly’s distribution.

The copper colored ale (5.9%, 50 IBUs) is charged with American hops and malts to create a bold, balanced beer with pine and citrus aroma and a full body. Ale d’Or, French for “golden ale,” nods to the Ballon d’Or, the coveted, annual football award given to the greatest soccer players in the world.

The can features the Saint Louis FC logo, with St. Louis’ famous fleur-de-lis and team colors, as well as a message to the devoted fan club, the Saint Louligans, which reads, “A beer dedicated to the Louligans, a supporters’ group that appreciates a real beer.”

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