Schlafly Beer, the original, independent craft brewery in St. Louis, released its new 30th anniversary sampler, Reelin’ in the Beers. The mixed 12-Pack has a line-up of fan favorite brews that represent the past, present and future of the acclaimed craft brewery: Pale Ale, the original Schlafly flagship beer; Kölsch, Schlafly’s World Beer Cup Gold Medal Beer; Just A Bit Hazy IPA, the brewery’s newest rising star–a year-round style that always sways hazy; and Low Cal IPA, a beer in a growing category of low ABV and low calorie.
The pack also showcases Schlafly’s continuous focus on branding with two new can designs for both Kölsch and Low Cal IPA. The pack is the first opportunity to see the new design for the two styles. The 30th anniversary sampler pack is now available across the Schlafly distribution.
“We’re celebrating 30 years of brewing great beer in St. Louis, and the Reelin’ in the Beers mixed 12-pack represents our legacy and our future,” says CEO Fran Caradonna. “We get to appreciate our history while also looking forward to the incredible things to come in the future with this variety pack. Plus, this is a great way to welcome the can sampler back to our portfolio this year!”