The funds will help GLAAD, the world’s largest lesbian, gay, bisexual, transgender and queer (LGBTQ) media advocacy organization, to accelerate LGBTQ acceptance, as well as provide grants to two LGBTQ community activists to advance each individual’s advocacy work.
“Hornitos Tequila aligns with partners that break tradition and challenge the status quo,” said Rashidi Hodari, Managing Director of Tequila at Beam Suntory. “We are honored to support and bolster GLAAD’s mission, while encouraging others to take chances and make change in their communities.”
The established partnership with GLAAD is a testament to Hornitos’ “A Shot Worth Taking” brand belief to provide inspiration and create opportunities that propel fans to “take shots” of their own no matter how big or small. In 2021, Hornitos Tequila acted as the official tequila partner of NewFest, New York’s largest presenter of LGBTQ+ film and media, and the largest convener of LGBTQ+ audiences in the city. In partnership with NewFest, Hornitos supported NewFest Pride and NewFest’s New York LGBTQ+ Film Festival, presenting the inaugural “#TakeYourShot Award” to first-time filmmaker, Lyle Kash.