Sazerac Co.‘s 375 Park Avenue Spirits unit will represent Marie Brizard Wine & Spirits in the U.S. Marie Brizard noted the two companies already have a relationship, with MBWS distributing Sazerac’s main brands in France and Brazil.
“It’s not often that you’re able to add a top-30 global brand within its category to your portfolio,” said Jason Schladenhauffen, president/ceo of 375 Park Avenue Spirits and VP of Strategic Partnerships at Sazerac, “so we’re honored to have this opportunity to take Sobieski and the entire portfolio to new heights in the U.S. market.”
He noted that in addition to Sobieski, the MBWS line 375 will represent includes Marie Brizard’s cordial line, Krupnik honey liqueur and Gautier cognac. “These brands will add further muscle to our portfolio as we look to provide our customers with a portfolio solution for their beverage programs.”