Sazerac Co. will become an official sponsor of the Pittsburgh Riverhounds soccer club and Highmark Stadium, the Riverhounds announced.
The 169-year-old independent, American family-owned company will use the Hounds marks for promotional advertising and marketing purposes.
On gamedays, Sazerac’s branding will grace the East End of Highmark Stadium through presenting sponsorship of the “Fireball” Fan Zone, which is home to the club’s supporters group, the Steel Army. Additionally, the company’s products will be available as special menu items, such as “Sizzling Fireball” chicken bites, throughout Highmark Stadium and the Heineken “Soccer is Here” Pub.