With nearly 3 million women having lost their jobs in the past year owing to layoffs, furloughs and poor accessibility to child care, Samuel Adams Brewing the American Dream will select 50 aspiring or current food and beverage entrepreneurs to receive one-on-one mentoring for a year from various functional areas of Samuel Adams and financial and physical resources.
“The Brewing the American Dream program is one that Samuel Adams holds dearly as part of the business’ DNA, and we’re honored to be a part of the journey of inspiring entrepreneurs across the country,” said Jim Koch, Founder and Brewer of Samuel Adams. “We recognize that supporting moms who are also pursuing their entrepreneur dreams goes beyond just offering help to their businesses right now, so we hope that this initiative can provide some relief to a community that needs some extra support.”
Through the program, Samuel Adams will be offering a wide variety of resources—from business support in the form of mentorship and training sessions to more practical ways to support their day to-day including social media, graphic design, accounting/finance, legal, marketing, sales & distribution among others.
In addition to; a $500 check to contribute to childcare or groceries; a voucher to mDesign for home storage and organization needs; a 3-month subscription to City Girl Coffee that sources coffee from women-owned or -managed farms and co-operatives; a Kami Mini camera to keep tabs on the kids or simply monitor the house; and a gift card to Bathorium.com for a reset and relaxation experience in the home.