Sam Adams OctoberFest Marks 30th Anniversary

It’s the No. 1-selling fall seasonal beer, and this year marks its 30th anniversary.

Sam Adams OctoberFest

Says Jim Koch, founder/brewer:  “Sam Adams OctoberFest is fall in a glass, brewed for the good times it was both named for and continues to inspire. In keeping with tradition, our brewers have meticulously maintained the integrity of this classic Oktoberfest beer for thirty years. In that time, we’ve watched drinkers rally behind Sam Adams OctoberFest in unique ways, from stocking up on the seasonal the moment it hits shelves, to participating in stein hoisting competitions at festivals. As we celebrate its return with over 125 awards under our lederhosen, we’re proud to call OctoberFest the ‘Best Fest’ out there.”

 

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