Salute American Vodka will launch Salute to Summer, a seasonal campaign that will run from Memorial Day weekend through Labor Day weekend, playing into the brand’s patriotic spirits.
It will include summer kick off events and tastings, social media contests, Salute American Swag giveaways, cocktail recipes, plus retail and on-premise activation designed to drive purchase of the high-quality, award-winning, American-made, craft vodka, thus increasing the brands charitable impact in the veteran community. At the campaign’s conclusion, designs for two new Salute American Vodka bottles will be revealed.
The first dollar of every bottle sold goes directly to organizations that assist veterans in their pursuit of an education, furthering their careers, starting a business and achieving the American dream.
Salute American notes that it is creating American jobs through agriculture, manufacturing and sales. From the printing of its labels, its signature red, white and blue military canteen-inspired 750ml bottles, to the spirits inside, Salute American Vodka is 100% manufactured and distilled in the United States. The 80-proof vodka is made with corn and wheat grains grown in the Heartland and is distilled four times for a thicker pour and smooth, clean, odorless taste.
“Salute to Summer is the perfect way to celebrate the season and energize patriots, vodka drinkers and Salute American Vodka fans to come together and honor local heroes in their communities,” says Michael Lutz, Salute American Vodka Operations Manager. “At Salute American Vodka, we are committed to helping American heroes, our veterans. One hundred percent of every Salute American Vodka dollar contributed goes directly to organizations that help veterans transition from military to civilian life