Sailor Jerry‘s contribution to the celebration is a mobile museum featuring the outside-the-lines work of Norman “Sailor Jerry” Collins, after whom the rim is named.
Spike TV’s “Ink Master” star Oliver Peck will be onsite during the festival, giving a limited number of free Sailor Jerry flash art tattoos to lucky attendees, the art selected at random from his famous gumball machine.
The event will also feature select bikes from the Sailor Jerry Spiced Rum and Harley-Davidson’s joint “My Work Speaks for Itself” design contest, with winners from across the nation showcasing their Norman Collins’ inspired designs on 2018 Street Bobs.