Sailor Jerry Spiced Rum‘s (William Grant & Sons) latest global social media campaign will see consumers around the world vote for their favorite tattoo shop to receive one of three custom plinkos and receive a stash of limited edition Sailor Jerry Tiger Spit Balm goodies as the prize for their winning nomination.
It’s an appropriate promotion since Sailor Jerry Spiced Rum is named after American-born tattoo artist Norman Collins. He built his reputation tattooing in Hawaii’s brawling Hotel Street district of Honolulu, where sailors and soldiers came to raise hell before heading off to war. His infamous ‘flash’ tattoos are globally recognized and typically feature Hawaiian iconography.
The plinko giveaway is a continuation of Sailor Jerry’s #SupportYourArtist program designed to give back to Sailor Jerry’s core creative communities with this campaign shining a light on tattoo artists and craftsmanship and bringing some random “all in” fun to people’s lives.
A plinko is a game of chance renowned in tattoo circles, as brave punters put a puck in the top of the board and wherever it lands determines which tattoo they’ll get. It’s the kind of stupid fun that works well in the tattoo world and adds a lot of value to the theatre in the shop, which is why plinkos are so highly valued by the tattoo community.
To get involved, consumers simply need to tag their favorite tattoo shop on Instagram to nominate them to win a plinko and some collaborative Tiger Spit Balm x Sailor Jerry goodies.
Nominated tattoo shops will then be entered into a head-to-head competition that will take place on Sailor Jerry’s IG stories, which will shine a light on consumers’ favorite tattoo shops and encourage followers to vote for their favorite from those shortlisted. Winners will be announced each week.
Tattoo shops will win one of three fully customized Sailor Jerry Plinkos and a care package including Sailor Jerry merch and Tiger Spit Balm gear. The nominating consumers will also receive an exclusive Sailor Jerry Tiger Spit Balm care package.
Sailor Jerry commissioned renowned plinko artist Cristain Roldan, who handmakes and paints each plinko to spec. The winning tattoo shop’s logo will proudly be showcased in the middle of the plinko and the artist will decide which six flashes they’ll use in the plinko.
Sailor Jerry kicked off the #SupportYourArtist initiative back in April 2020 by purchasing a host of tattoos from 11 artists from around the globe while shops were closed during the pandemic and gifting them to consumers – providing much-needed cash flow at a time when they couldn’t do business. As shops reopened, Sailor Jerry partnered with King Pin to distribute $80,000 of tattoo supplies as tattoo parlors. The plinko project is a continuation of the #SupportYourArtist program, and is designed to bring a little fun and random excitement into the lives of tattoo enthusiasts.