The new line of Canned Sangrias twill debut this spring. With fizzy wines preferred by 56% of consumers, and fruity wines by 40%, Frederick Wildman & Sons figures Riunite’s first flavored canned wine offering will be a winner. The new line will debut in April, just in time for the seasonal celebrations and outdoor occasions that kick-off with the arrival of spring.
“We are incredibly excited to bring Riunite’s Canned Sangrias to market,” stated Derek Blackburn, SVP Marketing, Frederick Wildman. “While it has been a beloved wine brand for decades, this innovative new line will give consumers even more reason to make Riunite part of the experiences that matter most to them. Delivering on the flavors that customers are looking for in conveniently portable can packaging, Riunite Canned Sangrias make it easy to enjoy a refreshing, accessible beverage that fits effortlessly into any social calendar.”
The canned wine sector is currently demonstrating a compound annual growth rate of about 91%, according to Nielsen, and studies indicate that 33% of millennials are consuming wine in cans.
The wine-based beverage line will launch with both Red and White Sangria varieties. Riunite’s Red Sangria combines the flavors and aromas of dark berries, strawberries and peaches with a hint of citrus, while its White Sangria features notes of white peach, citrus and spice.
Riunite Canned Sangria will be sold in 4-pack cases of 250ml cans at a suggested retail price of $9.99.