The 110-proof expression will be bottled in liters, offering an additional advantage for buyers, and will be complementary to Rhum J.M’s already established line of white rhum, which includes Rhum J.M Blanc at 80 proof and 100 proof respectively. Retail: $36.99.
“This is a long-awaited moment for the US rum market. Not only is Rhum J.M a gorgeous and beloved rhum amongst the bartending community, but this release fills a void in the over-proof Martinique Rhum Agricole category that has since been embraced,” explains Kiowa Bryan, Marketing Director of Spiribaum, the brand’s US importer.
Produced at the foot of Martinique’s volcanic Mount Pelée, rhum drinkers can expect the typical notes of ripe tropical fruit accompanied by a heavy minerality and touch of salinity. Rhum J.M Blanc 110 proof couldn’t be more perfect for the traditional Martinique cocktail, the Ti’ Punch, which offers a strong rhum flavor, a dash of sweet (sugarcane syrup), and a bit of sour – balanced with a touch of citrus oil (squeeze of fresh lime zest & juice).