Iceland is home to one of the world’s largest puffin colonies. However, due to overhunting and climate change, Iceland’s beloved seabird has been nearing extinction for many years. As this continues to become a greater threat, Reyka Vodka is determined to speak up for the puffins.
“Since Reyka Vodka is made of Iceland, and puffins are an integral part of Icelandic culture, it’s important for us as a brand to help puffins in any way we can,” says Trevor Schneider, Brand Ambassador for Reyka Vodka. “Our Adopt-A-Puffin initiative will further prevent extinction of these beautiful seabirds while allowing Reyka Vodka drinkers to make a difference and become puffin parents.”
The program will span throughout the summer and into early Fall 2019. Those interested in saving the beloved species can go to www.Reyka.com to “adopt a puffin” and visit www.shopreykagear.com to buy themed T-shirts, pins, calendars and hats. Using a donation-based scale, there are four levels of puffin adoption:
“Bird Buddy” includes a downloadable file of the puffin to share ($1 donation)
“Feathered Friend” includes a downloadable file of the puffin and a pin ($10 donation)
“Avian Angel” includes a downloadable file of the puffin, a pin and a T-shirt ($25 donation)
“Puffin Daddy” includes a downloadable file of the puffin, a pin, 2 T-shirts and a hat ($50 donation)