Harbor Distributing, L.L.C., a unit of Reyes Beer Division, agreed to acquire substantially all of the assets of Elyxir Distributing, L.L.C. in the Monterey Bay Area of California. Elyxir will be rolled into Reyes Beer Division’s existing Golden Brands operations.
Tom Reyes, President of Reyes Beer Division West, said, “This acquisition is particularly exciting for our team because it will allow us to connect our current Golden Brands and Allied Beverages – Central Coast territories for the first time. We look forward to servicing the Monterey Bay Area, leveraging our scale and strengths, and sharing the best practices we’ve learned along the way across our national footprint.”
The acquisition will add about 100 employees, 2.5 million cases and nearly 1,200 new customer accounts, and includes brands from key suppliers such as Molson Coors, Heineken USA, Mike’s, Boston
Beer, Sierra Nevada, New Belgium and Lagunitas.